Changes in preferences and attitudes towards university selection in the post-COVID era

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F24%3A63580798" target="_blank" >RIV/70883521:28130/24:63580798 - isvavai.cz</a>

Result on the web

<a href="https://www.temjournal.com/content/132/TEMJournalMay2024_1007_1017.pdf" target="_blank" >https://www.temjournal.com/content/132/TEMJournalMay2024_1007_1017.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18421/TEM132-15" target="_blank" >10.18421/TEM132-15</a>

Result language

angličtina

Original language name

Changes in preferences and attitudes towards university selection in the post-COVID era

Original language description

General societal developments show that the COVID-19 pandemic has brought about lasting changes in attitudes towards education and lifestyle, among others. The presented study aims to verify, using a quantitative questionnaire survey method on a sample of 500 respondents each, whether there have been changes in the preferences of potential students at a selected university in the Czech Republic between pre-Covid (2017) and post-Covid (2022) years. Current studies show that the post-COVID decision-making process is, among other things, generally more affected by the relationships with family and friends. Also, the paper’s goal is to verify whether this fact also applies to the area of preferences of university applicants and whether it is differentiated by gender. Based on the statistical testing and interpretation of the data, recommendations will be formulated for the marketing management of universities concerning how to adapt to changes in the preferences of applicants and how to effectively adjust the communication mix and message to the given target group, thereby increasing its interest in studying at the university. The proposed measures will thus contribute to increasing the competitiveness of universities, as they identify opportunities to target potential students more effectively.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

TEM Journal - Technology Education Management Informatics

ISSN

2217-8309

e-ISSN

2217-8333

Volume of the periodical

13

Issue of the periodical within the volume

2

Country of publishing house

RS - THE REPUBLIC OF SERBIA

Number of pages

11

Pages from-to

1007-1017

UT code for WoS article

001238333000015

EID of the result in the Scopus database

2-s2.0-85196098134