Strategic audiencing: Best practices for a holistic approach to audience engagement in museums
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F25%3A63599139" target="_blank" >RIV/70883521:28130/25:63599139 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/epdf/10.1080/10598650.2025.2552053?needAccess=true" target="_blank" >https://www.tandfonline.com/doi/epdf/10.1080/10598650.2025.2552053?needAccess=true</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/10598650.2025.2552053" target="_blank" >10.1080/10598650.2025.2552053</a>
Alternative languages
Result language
angličtina
Original language name
Strategic audiencing: Best practices for a holistic approach to audience engagement in museums
Original language description
This article explores the concept of audience engagement in university museums by adopting a comprehensive approach that considers audiences in a broad sense–not only as external visitors, but also as internal stakeholders, including museum staff, volunteers, and students. Based on fieldwork conducted through a series of study visits, in-depth interviews with museum professionals, and observational research, the study draws insights from university museums in the US and Australia. These institutions were selected for their exemplary and innovative integration of museum practice within academic environments and wider communities. The research introduces a strategic model of audiencing that identifies six interconnected elements crucial for effective engagement: audience research, institutional governance, communication, content management, spatial design, and community building. These pillars are further enriched by a set of core institutional values such as inclusion, accessibility, innovation, sustainability, ethics, wellbeing, and interdisciplinarity. Although the research described did not generate detailed examples of internal audiences, the article briefly considers how the proposed model can also be applied to groups such as museum staff, volunteers, and student collaborators. Rather than offering a one-size-fits-all framework, the article highlights adaptable best practices intended to guide university museums in creating audience strategies that are context-sensitive, inclusive, and forward-thinking.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
60401 - Arts, Art history
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Museum Education
ISSN
1059-8650
e-ISSN
2051-6169
Volume of the periodical
50
Issue of the periodical within the volume
3
Country of publishing house
GB - UNITED KINGDOM
Number of pages
19
Pages from-to
nestránkováno
UT code for WoS article
001585693300001
EID of the result in the Scopus database
2-s2.0-105018028775