Creativity and creative teaching in marketing communication

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F25%3A63601078" target="_blank" >RIV/70883521:28130/25:63601078 - isvavai.cz</a>
Result on the web
<a href="http://chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://crea.fmk.sk/wp-content/uploads/2025/10/2025_CREA_PUBLIKACIA_A5_FINAL_EN.pdf" target="_blank" >http://chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://crea.fmk.sk/wp-content/uploads/2025/10/2025_CREA_PUBLIKACIA_A5_FINAL_EN.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Creativity and creative teaching in marketing communication
Original language description
Creativity and Creative Teaching in Marketing Communication focuses on creativity as a key competence in marketing communication and higher education. The publication provides a theoretical framework for understanding creativity, its role in contemporary education and business practice, and the connection between academia and the creative industries. It also presents the results of an international research study conducted in the Czech Republic, Poland, and Slovakia, exploring perceptions of creativity among university students, educators, and professionals from creative and advertising agencies.A substantial part of the book is devoted to fifteen practical creative methods and tools designed for teaching marketing communication, which can be easily implemented in university courses. The publication is intended primarily for university educators, students, and practitioners in marketing and creative communication, and serves as a methodological and inspirational resource for fostering creative thinking, innovative teaching approaches, and the effective integration of theory and practice.
Czech name
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Czech description
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Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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