Gender identities in e-shop perfume descriptions
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F21%3A63531598" target="_blank" >RIV/70883521:28150/21:63531598 - isvavai.cz</a>
Result on the web
<a href="https://www.sciendo.com/article/10.2478/topling-2021-0005" target="_blank" >https://www.sciendo.com/article/10.2478/topling-2021-0005</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/topling-2021-0005" target="_blank" >10.2478/topling-2021-0005</a>
Alternative languages
Result language
angličtina
Original language name
Gender identities in e-shop perfume descriptions
Original language description
Perfume descriptions serve as an important persuasive tool in fragrance advertising. Scents traditionally elude clear verbal description, yet perfumes are nowadays frequently sold online, with no direct olfactory experience on the part of the consumer at the point of purchase. The products are thus often represented by metaphorical means depicting a desirable experience or portraying attractive identities of wearers, including stereotypical images of men and women. This article analyses 80 e-shop fragrance descriptions equally divided among adverts targeted at males and females. The sample texts were collected randomly from British and American e-shops, with the primary research objective to determine how male and female identities are reflected in these descriptions. The method of discourse analysis was applied and the AntConc 3.4.4 toolkit was used to calculate the frequency of words and their collocations. It was found that current female perfume descriptions on e-shops generally suppress gender stereotypes quite successfully, while gender stereotyping is more prominent in male perfume descriptions. The possible causes as well as ramifications of this disparity are also discussed.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
60203 - Linguistics
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Topics in Linguistics
ISSN
1337-7590
e-ISSN
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Volume of the periodical
22
Issue of the periodical within the volume
1
Country of publishing house
PL - POLAND
Number of pages
15
Pages from-to
63-77
UT code for WoS article
000664087700005
EID of the result in the Scopus database
2-s2.0-85108532783