DESIGN MANAGEMENT: DOES COLLABORATION WITH A DESIGNER BRING BUSINESS PROSPERITY?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F18%3A63520279" target="_blank" >RIV/70883521:28160/18:63520279 - isvavai.cz</a>
Result on the web
<a href="https://fes.upce.cz/sites/default/files/public/mika0267/scipap_44_125025.pdf" target="_blank" >https://fes.upce.cz/sites/default/files/public/mika0267/scipap_44_125025.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
DESIGN MANAGEMENT: DOES COLLABORATION WITH A DESIGNER BRING BUSINESS PROSPERITY?
Original language description
Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing business prosperity. It is, therefore, logical to look at who is the creator of quality design in companies. Companies can solve this problem internally or hire a designer. The question is, which of the variants increases businesses prosperity. The aim of the paper is to clarify this relationship, i.e. whether a company's cooperation with the designer brings business prosperity. Secondly, the strong belief among companies in the Czech Republic that the cooperation with the designer is very expensive is considered. For interpreting results basic statistics indicators and tests of hypotheses (p-value) were used. Results from tests confirmed that most companies that collaborate with a designer believe that design helps to achieve business prosperity. The results also indicate that reluctance to cooperate with a designer because it is too expensive is not confirmed.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration
ISSN
1211-555X
e-ISSN
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Volume of the periodical
XXVI
Issue of the periodical within the volume
44(3/2018)
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
139-150
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85065587389