Small and medium-sized enterprises' approach to design management
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63552638" target="_blank" >RIV/70883521:28120/22:63552638 - isvavai.cz</a>
Result on the web
<a href="https://revistas.unisinos.br/index.php/sdrj/article/view/22057" target="_blank" >https://revistas.unisinos.br/index.php/sdrj/article/view/22057</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4013/sdrj.2022.151.03." target="_blank" >10.4013/sdrj.2022.151.03.</a>
Alternative languages
Result language
angličtina
Original language name
Small and medium-sized enterprises' approach to design management
Original language description
This paper focuses on Small and Medium-sized Enterprises (SMEs) and Design Management, especially the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues were transformed into research questions, which were further evaluated into several hypotheses; these were statistically tested. The results suggest that (as expected) there is a correlation between well-managed design management and business prosperity. The results were analyzed across company size with regard to B2B/B2C/B2G. The limitation of the research results lies mainly in a limited number of samples only from the Czech economy. The research did not examine the term "business prosperity" in depth. Sometimes prosperity is seen as increasing profits, sales, market share, or brand value. The originality of the paper lies in the uniqueness of the research and the possibility of utilization of its results for other economies similar to that of the Czech Republic.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Strategic Design Research Journal
ISSN
1984-2988
e-ISSN
1984-2988
Volume of the periodical
15
Issue of the periodical within the volume
1
Country of publishing house
BR - BRAZIL
Number of pages
11
Pages from-to
13-23
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85140620659