THE ATTITUDE OF CZECH COMPANIES TOWARDS DESIGN - COMPARATIVE STUDY OF 2012 AND 2014

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43875344" target="_blank" >RIV/70883521:28120/16:43875344 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

THE ATTITUDE OF CZECH COMPANIES TOWARDS DESIGN - COMPARATIVE STUDY OF 2012 AND 2014

Original language description

The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of business prosperity. The primary aim of the research is to compare managers' attitude to design in Czech businesses. The results of the research offer interesting findings that indicate a change in attitudes. This paper identifies several interesting aspects regarding design within Czech companies, including the mind-set of management

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

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Volume of the periodical

2016

Issue of the periodical within the volume

2

Country of publishing house

UA - UKRAINE

Number of pages

11

Pages from-to

11-21

UT code for WoS article

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EID of the result in the Scopus database

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