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THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F18%3A63521331" target="_blank" >RIV/70883521:28160/18:63521331 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY

  • Original language description

    The article lists basic professional concepts that create a language space for the expression of a selected portion of actual marketing environment and also the possibilities of transforming this new cyber-environment as a model designated for the modelling of processes in the new and necessary understanding of cyber-security. Another part of the article presents a description of modelling possible within the modelling environment in the newly established Laboratory of Applied Cyber-Security at the Faculty of Logistics and Crisis Management with the aim to obtain new understanding of the processes and their modelling and, in this case, to obtain in cyberspace suitably expressed model of the selected portion of marketing. Everything is designed for UTB students who are being prepared for a knowledge-based company with cyber-safe robo-technical means and with an environment of emerging applications of artificial intelligence equiped with powerful information and communication technologies and, of course, with a qualified social systems.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    KNOWLEDGE FOR MARKET USE 2018: PUBLIC FINANCES IN THE BACKGROUND OF SUSTAINABLE DEVELOPMENT INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS

  • ISBN

    978-80-244-5392-7

  • ISSN

  • e-ISSN

    neuvedeno

  • Number of pages

    6

  • Pages from-to

    147-153

  • Publisher name

    Univerzita Palackého Olomouc

  • Place of publication

    Olomouc

  • Event location

    Olomouc

  • Event date

    Sep 6, 2018

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article