THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F18%3A63521331" target="_blank" >RIV/70883521:28160/18:63521331 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
THE POSSIBILITIES OF A SYSTEMIC APPROACH IN CYBER - SECURITY OF MARKETIN G FOR A KNOWLEDGE - BASED SOCIETY
Original language description
The article lists basic professional concepts that create a language space for the expression of a selected portion of actual marketing environment and also the possibilities of transforming this new cyber-environment as a model designated for the modelling of processes in the new and necessary understanding of cyber-security. Another part of the article presents a description of modelling possible within the modelling environment in the newly established Laboratory of Applied Cyber-Security at the Faculty of Logistics and Crisis Management with the aim to obtain new understanding of the processes and their modelling and, in this case, to obtain in cyberspace suitably expressed model of the selected portion of marketing. Everything is designed for UTB students who are being prepared for a knowledge-based company with cyber-safe robo-technical means and with an environment of emerging applications of artificial intelligence equiped with powerful information and communication technologies and, of course, with a qualified social systems.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
KNOWLEDGE FOR MARKET USE 2018: PUBLIC FINANCES IN THE BACKGROUND OF SUSTAINABLE DEVELOPMENT INTERNATIONAL SCIENTIFIC CONFERENCE PROCEEDINGS
ISBN
978-80-244-5392-7
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
147-153
Publisher name
Univerzita Palackého Olomouc
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 6, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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