Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F14%3A%230000090" target="_blank" >RIV/71226401:_____/14:#0000090 - isvavai.cz</a>
Alternative codes found
RIV/62156489:43110/14:43908960
Result on the web
<a href="http://acta.mendelu.cz/62/4/0783/" target="_blank" >http://acta.mendelu.cz/62/4/0783/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Comparison of Consumer Behavior of Slovaks and Czechs in the Market of Organic Products by Using Correspondence Analysis
Original language description
This article aims to collect information related to organic farming. It also deals with the assessment and comparison of shopping behaviour in the organic food market in the Czech and Slovak Republics. Respondents from the Czech Republic and the Slovak Republic were addressed within the marketing research - survey and potential factors that could affect young people when buying organic products were formulated. There were also established recommendations to retailers of organic products on how to promote the sales of this item to the young generation of Czechs and Slovaks. For statistical data processing we used correspondence analysis and contingency tables analysis. Correspondence analysis is a multivariate statistical technique. The graphical representation of results from correspondence analysis is commonly done with so-called symmetric maps. Based on the results the target groups for marketing strategy were identified and proposals to increase the frequency of buying organic food
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
62
Issue of the periodical within the volume
4
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
783-795
UT code for WoS article
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EID of the result in the Scopus database
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