Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F14%3A%231004589" target="_blank" >RIV/71226401:_____/14:#1004589 - isvavai.cz</a>
Alternative codes found
RIV/75081431:_____/14:00000945
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Application of power-interest matrix and influence-attitude matrix in stakeholder mapping of universities
Original language description
Stakeholder analysis is a very important tool of strategic management in these days. For understanding of the stakeholder community the stakeholder mapping that is a key part of stakeholder analysis is very useful. This article focuses on the stakeholdermapping of universities. There are lots of different tools for stakeholder mapping - different matrixes and grids, two, three or multidimensional maps, etc. In this paper authors demonstrate the possibility of stakeholder mapping on the example of selected university. For the stakeholder mapping of this university authors chose two matrixes - the power-interest matrix and influence-attitude matrix. Power-interest matrix helps to understand the stakeholder community and their influence on the university. The influence-attitude matrix divides the stakeholder community into groups of opponents and supporters of the university. On the basis of authors' research it is obvious that among the most important stakeholder groups there are lots o
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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