Regional Labelling Systems In Austria: Recognition of the So Schmeckt Niederosterreich Brand Among Consumer´s

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F17%3AN0100019" target="_blank" >RIV/71226401:_____/17:N0100019 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12195-news/agrarian-perspectives-xxvi-call-for-papers.html" target="_blank" >https://ap.pef.czu.cz/en/r-12195-news/agrarian-perspectives-xxvi-call-for-papers.html</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Regional Labelling Systems In Austria: Recognition of the So Schmeckt Niederosterreich Brand Among Consumer´s
Original language description
Current popularity of regional and local food products is the result of consumer’s pressure on food quality and alternative for those who prefer local products to global ones. This paper builds on previous papers published by authors in this area and the region of Austria and Lower Austria. Lower Austria is an example of working regional branded systems. The importance is particularly for geographically isolated areas and published results could be used in other European regions, i.e. in the Czech Republic. The results show that the brand So schmeckt Niederösterreich is mostly recognized by women (66 %) and respondents with high school and apprenticeship (71 %) and young and middle-aged customers (66 % or 65 %, resp.). Therefore, the most important target group for the Lower Austrian Government are women, younger and middle-aged consumers, and consumers with secondary education. The main aim of this article is also to compare the research results with other regional labelling systems in Lower Austria and neighbouring regions - South Moravian Region and Vysočina Region in the Czech Republic - for possible use of a system like the brand So schmeckt in the Czech Republic.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Agrarian Perspectives XXVI. Competitiveness Of European Agriculture And Food Sectors
ISBN
978-80-213-2787-0
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
321-328
Publisher name
Czech University of Life Sciences Prague
Place of publication
Praha
Event location
Prague
Event date
Sep 13, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000417392400043

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