DOES THE PACKAGING CHANGE THE PERCEIVED TASTE OF BEER? RESULTS FROM A BEER EXPERIMENT

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100365" target="_blank" >RIV/71226401:_____/20:N0100365 - isvavai.cz</a>
Result on the web
<a href="http://www.efzg.unizg.hr/market" target="_blank" >http://www.efzg.unizg.hr/market</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.22598/mt/2020.32.1.65" target="_blank" >10.22598/mt/2020.32.1.65</a>

Result language
angličtina
Original language name
DOES THE PACKAGING CHANGE THE PERCEIVED TASTE OF BEER? RESULTS FROM A BEER EXPERIMENT
Original language description
The results of the exper- iment show that beer consumer behavior can be influ- enced by the beer packaging material. If consumers knew that the beer had been poured from a glass bottle, they assessed its taste better than if they had no infor- mation on the type of beer packaging. Similarly, the opposite was found to be true of the plastic bottle – if consumers knew that the beer had been poured from a plastic bottle, they said it tasted worse than if they had no such information. No statistically significant differ- ence was found in the tasting of canned beer with or without the knowledge of the packaging material.
Czech name
—
Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50204 - Business and management

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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