Understanding Czech Consumers’ (from the Pilsen Region) Regional Food Buying Preferences Using the Decision Tree Method
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100579" target="_blank" >RIV/71226401:_____/21:N0100579 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Understanding Czech Consumers’ (from the Pilsen Region) Regional Food Buying Preferences Using the Decision Tree Method
Original language description
Regional labels are intended to be a credible signal that helps simplify the information flow between the food producers and consumers about certain food products’ characteristics (mainly origin and quality). Presented paper shows results of the research on the consumer buying behaviour towards regional food in Pilsen Region in the Czech Republic and their recognition of the regional labels. The main goal of this study is to identify critical factors for regional food consumers’ segmentation that would be of assistance to small and medium enterprises (SMEs) in the Pilsen Region, the food producers that want to improve their marketing approach on the regional food market. Results add to a longitudinal research that aims to study evolution of Czech regional labels and their role in support for the local SMEs. The paper builds on the qualitative data gathered on this topic previously and on-line quantitative research that was conducted in January – February 2020 in the Pilsen Region. Data from 258 respondents were processed. The application of decision trees analysis demonstrates the dominant influence of socio-demographic factors, such as age and education, on the respondents’ buying choices of the regional food.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
16th International Forum on Knowledge Asset Dynamics Proceedings
ISBN
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ISSN
2280-787X
e-ISSN
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Number of pages
16
Pages from-to
801-817
Publisher name
IFKAD 2021
Place of publication
Itálie
Event location
Řím
Event date
Sep 1, 2021
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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