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Understanding Czech Consumers’ (from the Pilsen Region) Regional Food Buying Preferences Using the Decision Tree Method

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100579" target="_blank" >RIV/71226401:_____/21:N0100579 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Understanding Czech Consumers’ (from the Pilsen Region) Regional Food Buying Preferences Using the Decision Tree Method

  • Original language description

    Regional labels are intended to be a credible signal that helps simplify the information flow between the food producers and consumers about certain food products’ characteristics (mainly origin and quality). Presented paper shows results of the research on the consumer buying behaviour towards regional food in Pilsen Region in the Czech Republic and their recognition of the regional labels. The main goal of this study is to identify critical factors for regional food consumers’ segmentation that would be of assistance to small and medium enterprises (SMEs) in the Pilsen Region, the food producers that want to improve their marketing approach on the regional food market. Results add to a longitudinal research that aims to study evolution of Czech regional labels and their role in support for the local SMEs. The paper builds on the qualitative data gathered on this topic previously and on-line quantitative research that was conducted in January – February 2020 in the Pilsen Region. Data from 258 respondents were processed. The application of decision trees analysis demonstrates the dominant influence of socio-demographic factors, such as age and education, on the respondents’ buying choices of the regional food.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    16th International Forum on Knowledge Asset Dynamics Proceedings

  • ISBN

  • ISSN

    2280-787X

  • e-ISSN

  • Number of pages

    16

  • Pages from-to

    801-817

  • Publisher name

    IFKAD 2021

  • Place of publication

    Itálie

  • Event location

    Řím

  • Event date

    Sep 1, 2021

  • Type of event by nationality

    CST - Celostátní akce

  • UT code for WoS article