Attitudes of Consumers in the Czech Republic Towards the EU Bio Marketig Label
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F22%3AN0100702" target="_blank" >RIV/71226401:_____/22:N0100702 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Attitudes of Consumers in the Czech Republic Towards the EU Bio Marketig Label
Original language description
Organic production is on the rise in the European Union and in the Czech Republic. This is also reflected in the growing popularity of these products among consumers. Organic products are one of the main categories of the alternative approach in food production and the promotion of this approach is in line with the current green direction of the European Union. The aim of the paper is to identify the main attitude, or the entity of brand value - the knowledge of such products labelled with the EU organic logo, among consumers in the Czech Republic depending on selected socio-demographic characteristics of the respondents. The data obtained from the questionnaire survey included basic socio-demographic characteristics of consumers in the Czech Republic and their knowledge of the European Organic logo. The survey data are categorical and thus processed exclusively with statistical methods suitable for the work with categorical variables - logistic regression and contingency table analysis. The following characteristics have a significant impact on the knowledge of the European organic logo in the Czech Republic: gender, education, net monthly household income and the size of the municipality where consumers live and shop. This knowledge increases significantly with increasing education and net monthly income of respondents, as well as with the size of the municipality where consumers live and shop. Higher knowledge of the European organic logo is also evident among women than among men.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50901 - Other social sciences
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 31st International Scientific Conference Agrarian Perspectives XXXI. Green Deal – Future Perspectives
ISBN
978-80-213-3211-9
ISSN
1213-7960
e-ISSN
2464-4781
Number of pages
8
Pages from-to
369 - 376
Publisher name
Czech University of Life Sciences Prague
Place of publication
Praha
Event location
Prague
Event date
Sep 14, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—