Product Information and its Impact on Consumer Brand Perception

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43875205" target="_blank" >RIV/70883521:28130/16:43875205 - isvavai.cz</a>
Alternative codes found
RIV/75081431:_____/16:00001050
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Product Information and its Impact on Consumer Brand Perception
Original language description
The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 28th International Business Information Management Association Conference
ISBN
978-0-9860419-8-3
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
1964-1974
Publisher name
IBIMA
Place of publication
Norristown, PA
Event location
Seville, Spain
Event date
Nov 9, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000392785700196

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