Advertising in Chinese Markets

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00001226" target="_blank" >RIV/75081431:_____/15:00001226 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Advertising in Chinese Markets
Original language description
China represents one of the largest economies with more than one billion customers and lots of differences and specifics. The aim of this paper is to prepare comprehensive study based on the content analysis focusing on the advertising in Chinese markets, history of advertising in China and current situation in the advertising industry. China is the world's second largest economy by the nominal gross domestic product. Therefore author create the hypothesis about positive relationship between advertising expenditure and GDP that will be tested based on the regression analysis. The results of the content analysis of different researches, statistics, journals etc. show that the advertising industry in China is one of the fastest growing industries in China. The results of regression analysis revealed a significant relationship between advertising spending and GDP in China at the 99 % confidence level.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 26th International Business Information Management Association Conference
ISBN
9780986041952
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
941-951
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Norristown
Event location
Madrid
Event date
Nov 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000366872700091

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