Customer evaluation of loyalty programs in selected companies of the South Bohemian region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F19%3A00001526" target="_blank" >RIV/75081431:_____/19:00001526 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1051/shsconf/20196101007" target="_blank" >http://dx.doi.org/10.1051/shsconf/20196101007</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/20196101007" target="_blank" >10.1051/shsconf/20196101007</a>

Result language
angličtina
Original language name
Customer evaluation of loyalty programs in selected companies of the South Bohemian region
Original language description
Satisfied and constantly returning customers is a tremendous benefit for the business. There is also a well-thought loyalty program to help customers return. The aim of the article is to present preferences within the framework of possible tools used in loyalty programs and their comparison with what is actually offered to customers in the South Bohemian region. The attention is focused on younger and middle age customers, which is more open to new technologies and trends. The article is based on partial research outputs focusing on customer loyalty preferences. The data were obtained through a questionnaire survey (e-questionnaire) in 2018. The obtained data are evaluated using basic descriptive statistics. Also, there is the independent two-sample t-test used to average the mean values of two groups of data in terms of their determination of significant differences.
Czech name
—
Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Book Series: SHS Web Conferences, vol. 61.: Innovative Economic Symposium 2018 (IES2018): Milestones and Trends of World Economy
ISBN
9782759890637
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
—
Publisher name
EDP Sciences
Place of publication
Les Ulis, France
Event location
Beijing, PR China
Event date
Nov 8, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000467727800007

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