Customer’s View and Experience with Loyalty Programs in the South Bohemia

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00002002" target="_blank" >RIV/75081431:_____/20:00002002 - isvavai.cz</a>
Result on the web
<a href="https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html" target="_blank" >https://www.shs-conferences.org/articles/shsconf/abs/2020/01/shsconf_ies_2019_01026/shsconf_ies_2019_01026.html</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Customer’s View and Experience with Loyalty Programs in the South Bohemia
Original language description
The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs. The research was conducted in 2018 by a questionnaire survey with 267 respondents. Respondents interviewed were customers who live in the South Bohemian Region. The results presented in the article are based on the part of the questionnaire, where the respondents answered how much they agree with the fourteen claims concerning loyalty programs. Attention is also focused on looking for dependencies of overall evaluation in relation to loyalty programs in terms of identification variables: gender, age, education and the size of the respondent's place of residence. Two-choice statistical tests and the Kruskal-Wallis test are used to determine dependencies. The statistical program R. was used to perform these tests.
Czech name
—
Czech description
—

Project
<a href="/en/project/TL01000349" target="_blank" >TL01000349: Stabilization and development of SME in rural areas</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SHS Web of Conferences - Volume 73; Innovative Economic Symposium 2019 – Potential of Eurasian Economic Union (IES2019)
ISBN
9782759890941
ISSN
—
e-ISSN
—
Number of pages
11
Pages from-to
—
Publisher name
EDP Sciences
Place of publication
Les Ulis, Francie
Event location
České Budějovice, ČR
Event date
Nov 7, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000648964700026

Similar results(10)