Green brand of companies and greenwashing under sustainable development goals

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001724" target="_blank" >RIV/75081431:_____/20:00001724 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2071-1050/12/4/1679" target="_blank" >https://www.mdpi.com/2071-1050/12/4/1679</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12041679" target="_blank" >10.3390/su12041679</a>

Result language

angličtina

Original language name

Green brand of companies and greenwashing under sustainable development goals

Original language description

The companies should quickly adapt their strategy corresponding to the new trend of transformation from overconsumption to green consumption. This process leads to increasing the frequency of using greenwashing as an unfair marketing instrument to promote the company's green achievements. Such companies' behavior leads to a decrease in trust in the company's green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies' green brand.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

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Volume of the periodical

12

Issue of the periodical within the volume

4

Country of publishing house

CH - SWITZERLAND

Number of pages

15

Pages from-to

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UT code for WoS article

000522460200397

EID of the result in the Scopus database

2-s2.0-85081657692