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Green brand of companies and greenwashing under sustainable development goals

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001724" target="_blank" >RIV/75081431:_____/20:00001724 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.mdpi.com/2071-1050/12/4/1679" target="_blank" >https://www.mdpi.com/2071-1050/12/4/1679</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.3390/su12041679" target="_blank" >10.3390/su12041679</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Green brand of companies and greenwashing under sustainable development goals

  • Original language description

    The companies should quickly adapt their strategy corresponding to the new trend of transformation from overconsumption to green consumption. This process leads to increasing the frequency of using greenwashing as an unfair marketing instrument to promote the company's green achievements. Such companies' behavior leads to a decrease in trust in the company's green brand from the green investors. Thus, the aim of the study is to check the impact of greenwashing on companies' green brand.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50200 - Economics and Business

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Sustainability

  • ISSN

    2071-1050

  • e-ISSN

  • Volume of the periodical

    12

  • Issue of the periodical within the volume

    4

  • Country of publishing house

    CH - SWITZERLAND

  • Number of pages

    15

  • Pages from-to

  • UT code for WoS article

    000522460200397

  • EID of the result in the Scopus database

    2-s2.0-85081657692