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Analysis of prices of print advertising and the effectiveness of print advertising on readers

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002343" target="_blank" >RIV/75081431:_____/21:00002343 - isvavai.cz</a>

  • Result on the web

    <a href="http://acta.fei.ujs.sk/uploads/papers/finalpdf/AOUS_10(2)_from25to46.pdf" target="_blank" >http://acta.fei.ujs.sk/uploads/papers/finalpdf/AOUS_10(2)_from25to46.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Analysis of prices of print advertising and the effectiveness of print advertising on readers

  • Original language description

    The authors aim is to analyze the prices of printed advertising in domestic printers and to find out the effectiveness of printed advertising in paper form for readers.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50200 - Economics and Business

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta Oeconomica Universitatis Selye

  • ISSN

    2644-5212

  • e-ISSN

  • Volume of the periodical

    10

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    SK - SLOVAKIA

  • Number of pages

    22

  • Pages from-to

    25-46

  • UT code for WoS article

  • EID of the result in the Scopus database