Analysis of prices of print advertising and the effectiveness of print advertising on readers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002343" target="_blank" >RIV/75081431:_____/21:00002343 - isvavai.cz</a>
Result on the web
<a href="http://acta.fei.ujs.sk/uploads/papers/finalpdf/AOUS_10(2)_from25to46.pdf" target="_blank" >http://acta.fei.ujs.sk/uploads/papers/finalpdf/AOUS_10(2)_from25to46.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Analysis of prices of print advertising and the effectiveness of print advertising on readers
Original language description
The authors aim is to analyze the prices of printed advertising in domestic printers and to find out the effectiveness of printed advertising in paper form for readers.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Oeconomica Universitatis Selye
ISSN
2644-5212
e-ISSN
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Volume of the periodical
10
Issue of the periodical within the volume
2
Country of publishing house
SK - SLOVAKIA
Number of pages
22
Pages from-to
25-46
UT code for WoS article
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EID of the result in the Scopus database
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