CORPORATE REPUTATION IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F24%3A00002795" target="_blank" >RIV/75081431:_____/24:00002795 - isvavai.cz</a>

Result on the web

<a href="https://medienladen24.de/shop/klassifizierung/management/pollak-markovic-vilagi-konecny-corporate-reputation-e-book-digital/" target="_blank" >https://medienladen24.de/shop/klassifizierung/management/pollak-markovic-vilagi-konecny-corporate-reputation-e-book-digital/</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

CORPORATE REPUTATION IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Original language description

The main goal of the monograph was to carry out research on sustainable forms of corporate reputation development through the examination of selected relevant entities and their approach to reputation building at a time of dynamic changes in the market. Reputation is a valuable business asset, with a good reputation almost anything is possible in business. Almost nothing is possible without a good reputation. It is necessary to build a reputation, but it is equally difficult to build it up over time. In the context of turbulent market changes at the beginning of the third decade of the twenty-first century, the dimension of sustainability takes on completely new dimensions. The authors' effort is to provide the reader with an analytical view of the issue of sustainable development of corporate reputation. The presented scientific monograph synthesizes almost a decade of intensive scientific work by the authors. The authors believe that the output of their work will be beneficial for the professional public and the academy.The main goal of the monograph was to carry out research on sustainable forms of corporate reputation development through the examination of selected relevant entities and their approach to reputation building at a time of dynamic changes in the market. The work thus represents the product of the authors' continuous multi-year effort to advance knowledge in the investigated issue.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

9783945484326

Number of pages

267

Publisher name

MCDP International UG, neowiss – Europäischer Wissenschaftsverlag

Place of publication

Frankfurt am Main

UT code for WoS book

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