Filtry
Determinants of Green Purchasing Process: Study of Czech Market
by the EU's contribution. The paper is focused on analysing green purchase behaviour is connected to focus on the consumer situation in the Czech Republic concerning the green purchase process. Originality/Value o...
Business and management
- 2025 •
- Jimp •
- Odkaz
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation
knowledge about the factors that influence the purchasing behavior of green productsRecent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study ...
Business and management
- 2021 •
- Jimp •
- Odkaz
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
The interest of different generations of Czech consumers in certified products and environmental organizations
Green consumers’ behavior is still the black box for green marketing. The environmental aspect influences many purchase decisions. How do Czech consumer really think of the fundamental green activities of ...
Business and management
- 2019 •
- Jost •
- Odkaz
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
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Consumer Intention to Purchase Green Consumer Chemicals
The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention consumers. The empirical findings show that the main antecedents ...
Business and management
- 2021 •
- Jimp •
- Odkaz
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
Green storytelling marketing: Influencing consumer purchase decision through environmental consciousness
, the influence of green storytelling marketing can also effect on purchase decision the active dimension in which there is an element of purchasing green products in strengthening the green
Media and socio-cultural communication
- 2022 •
- Jost •
- Odkaz
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
Green purchasing and the reality of small and medium enterprises
members can result in higher environmental performance. This idea ? labelled as green purchasing (and in broader sense as green supply chain management) ? was supported......
AE - Řízení, správa a administrativa
- 2013 •
- D
Rok uplatnění
D - Stať ve sborníku
Green purchasing and the reality of small and medium enterprises
members can result in higher environmental performance. This idea ? labelled as green purchasing (and in broader sense as green supply chain management) ? was supported......
AE - Řízení, správa a administrativa
- 2013 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Explaining green purchase behaviour through generational cohort theory: A conceptual study
as the Theory of Green Purchase Behaviour (Han, 2020) has been developed to gauge tourists’ behaviour towards the purchase of green tourism products and services, this conceptualThe term “Green” is attrac...
Business and management
- 2020 •
- D •
- Odkaz
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
Hidden reserves of the purchase behavior influence
The paper focus is aimed on customer purchase behavior on the FMCG markets. The realized marketing research of an in-store purchase behavior factors has made the information base of an offered ideas, and/or solutio...
AH - Ekonomie
- 2004 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Importance of reverse logistics services as an antecedent for building a green supply chain
a green supply chain will arise when purchasing items that inherently showAn important antecedent for building a green supply chain are customer reverse logistics services contribute to green supply chain building...
Business and management
- 2020 •
- Jimp •
- Odkaz
Rok uplatnění
Jimp - Článek v periodiku v databázi Web of Science
Výsledek na webu
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