Stuck in Transformation: Socialist Screen Advertising and the Politics of Memory
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00023272%3A_____%2F21%3A10135099" target="_blank" >RIV/00023272:_____/21:10135099 - isvavai.cz</a>
Result on the web
<a href="https://onlinelibrary.wiley.com/doi/epdf/10.1111/jpcu.12979" target="_blank" >https://onlinelibrary.wiley.com/doi/epdf/10.1111/jpcu.12979</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1111/jpcu.12979" target="_blank" >10.1111/jpcu.12979</a>
Alternative languages
Result language
angličtina
Original language name
Stuck in Transformation: Socialist Screen Advertising and the Politics of Memory
Original language description
Sharing old advertisements, video clips, and excerpts from television programs represents one of the most common uses of YouTube as a cultural archive. As a valuable source of knowledge about consumer and material culture, and at the same time the culture of remembering socialism, socialist advertising forms an alternative archive of social history and also an archive of feelings. This article focuses on the position of socialist screen advertising in the contemporary memory culture and argues, that mix of nostalgic, mocking, and political relations to socialist consumer culture, which is promoted by socialist advertising films, allows affective communities to reflect on the problems of the contemporary world, to measure the present by the past, and to cope with the paradox that contemporary consumer life is not the one many people desired during socialism.
Czech name
—
Czech description
—
Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
60405 - Studies on Film, Radio and Television
Result continuities
Project
<a href="/en/project/GA18-24439S" target="_blank" >GA18-24439S: Cosumer Imagination of the Communist Dictatorship. Czechoslovak Advertisement in the Post-war Era.</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
The Journal of Popular Culture
ISSN
0022-3840
e-ISSN
—
Volume of the periodical
53
Issue of the periodical within the volume
6
Country of publishing house
US - UNITED STATES
Number of pages
20
Pages from-to
1273-1293
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85099321009