Socialism for Sale: Czechoslovakia?s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F15%3A00081499" target="_blank" >RIV/00216224:14210/15:00081499 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Socialism for Sale: Czechoslovakia?s Krátký film, Custom-Made Film Production, and the Promotion of Consumer Culture in the 1950s
Original language description
This essay examines the relationship between the socialist state and short film in Czechoslovakia in the 1950s, focusing on a mixture of ideological and commercial objectives in the process of negotiation about Krátký film's custom-made productions for state bodies. It takes into account the internal structures of consumer culture and the attitudes of official state bodies to consumerism in general and offers a deeper understanding of the importance of film promotion and advertising within the socialistsystem. It claims, that advertising films that supported consumer culture represented a challenge to socialism, which cultural policy failed to address for quite some time.
Czech name
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Czech description
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Project
<a href="/en/project/GPP409%2F10%2FP156" target="_blank" >GPP409/10/P156: The Establishment of Krátký Film 1945?1950</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Cinema in the Servce of the State: Perspectives on Film Culture in the GDR and Czechoslovakia, 1945-1960
ISBN
9781782389965
Number of pages of the result
22
Pages from-to
166-187
Number of pages of the book
406
Publisher name
Berghahn Books
Place of publication
New York - Oxford
UT code for WoS chapter
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