Time Bomb from the West. Video, Advertising Industry, and Consumer Culture in Late-Socialist Czechoslovakia

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00023272%3A_____%2F22%3A10135107" target="_blank" >RIV/00023272:_____/22:10135107 - isvavai.cz</a>
Result on the web
<a href="https://muse.jhu.edu/pub/34/article/879535" target="_blank" >https://muse.jhu.edu/pub/34/article/879535</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5406/19346018.74.3.4.03" target="_blank" >10.5406/19346018.74.3.4.03</a>

Result language
angličtina
Original language name
Time Bomb from the West. Video, Advertising Industry, and Consumer Culture in Late-Socialist Czechoslovakia
Original language description
The article analyses how the Czechoslovak advertising industry in late socialism embraced the new medium of video and through it attempted to innovate the sales environment. In the centralized system of state-socialist media production, this step was a manifestation of an attempt at emancipation in relation to film and television institutions as the dominant producers and distributors of audiovisual content in late socialist Czechoslovakia. However, as the study shows, full emancipation was not possible even in the case of advertising, and the emergence of video in advertising thus became part of the "culture of small synergies", i.e. the intertwining of commitments and interdependencies between institutions and individuals in the audiovisual industry of the late 1980s.
Czech name
—
Czech description
—

Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
60405 - Studies on Film, Radio and Television

Project
<a href="/en/project/GA18-24439S" target="_blank" >GA18-24439S: Cosumer Imagination of the Communist Dictatorship. Czechoslovak Advertisement in the Post-war Era.</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)