Marketing Communication of SMEs Acting in Creative Tourism

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F17%3A10336122" target="_blank" >RIV/00216208:11230/17:10336122 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.4018/978-1-5225-2016-0" target="_blank" >http://dx.doi.org/10.4018/978-1-5225-2016-0</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-5225-2016-0" target="_blank" >10.4018/978-1-5225-2016-0</a>

Result language
angličtina
Original language name
Marketing Communication of SMEs Acting in Creative Tourism
Original language description
The author aims to combine so important firms 'processes as creating of marketing communication and making creative tourism by small and medium-sized enterprises is. It offers to view of some chosen examples of good practice in Czech SMEs. Marketing plays significant role in business. Unfortunately, SMEs (including many travel agencies) aren't able to take full advantages of marketing. The author discusses this issue and is looking for possible solutions. In additional the author deals with the patterns of marketing communications in SMEs describe the situation of tourism in Europe and discuss the creative tourism and its role not only for tourism but also for SMEs and national economy
Czech name
—
Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Driving Tourism through Creative Destinations and Activities
ISBN
978-1-5225-2016-0
Number of pages of the result
22
Pages from-to
94-115
Number of pages of the book
375
Publisher name
IGI Global
Place of publication
Hershey
UT code for WoS chapter
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