Space for self-expression: communication of Czech female athletes on social media and fansʼ reactions

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F21%3A10435392" target="_blank" >RIV/00216208:11230/21:10435392 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=tkevhX9Wee" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=tkevhX9Wee</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14712/23366052.2021.10" target="_blank" >10.14712/23366052.2021.10</a>

Result language
angličtina
Original language name
Space for self-expression: communication of Czech female athletes on social media and fansʼ reactions
Original language description
Social media platforms allow athletes to share information with the public. This opportunity is arguably more important for female athletes who traditionally receive less space in the mainstream media than their male counterparts. This article focuses on the social media self-presentation of six successful, internationally recognized, professional Czech female athletes and their fans' reactions. By using qualitative and quantitative content analyses, it was revealed that throughout the season, the selected athletes presented themselves as powerful professionals, while their off-season posting tended to be more personal and, for the most part, more feminine. Contrary to previous research, fans did not frequently respond with explicitly sexual or negative comments. Moreover, they supported and admired the athletes, and in most cases, reacted positively. A higher sensitivity was indicated in relation to the sportswomen's personal relationships and opinions. This leads us to the conclusion that social media enables professional female athletes to present themselves more freely than traditional media and be positively received by the public.
Czech name
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Czech description
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Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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