Eco-Friendly Packaging and Its Influence on Purchasing Decision Process

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F22%3A10452382" target="_blank" >RIV/00216208:11230/22:10452382 - isvavai.cz</a>
Result on the web
<a href="https://u.pcloud.link/publink/show?code=kZXQSVVZAgQIAgJUYN78hBIFq5R1DfonrXOk#folder=12507147031&tpl=publicfoldergrid" target="_blank" >https://u.pcloud.link/publink/show?code=kZXQSVVZAgQIAgJUYN78hBIFq5R1DfonrXOk#folder=12507147031&tpl=publicfoldergrid</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Eco-Friendly Packaging and Its Influence on Purchasing Decision Process
Original language description
Sustainability has been a phenomenon for several years. It is based on economic, social and environmental pillars. It is also crucial in the case of packaging management. Customers rarely want to buy products in eco-friendly packaging. Thepackaging could affect their purchasing decision. On the other hand, it also is influenced by many factors. The research paper aims to contribute to better understanding of motives for buying products in eco-friendly packaging. We examine what could influence the decision buying process. Here both qualitative (individual interviews) and quantitative (questionnaire) research methods were used. Results could be used in marketing or management practice.
Czech name
—
Czech description
—

Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 39th International Business Information Management Association (IBIMA)
ISBN
978-0-9998551-8-8
ISSN
2767-9640
e-ISSN
—
Number of pages
10
Pages from-to
1033-1042
Publisher name
IBIMA
Place of publication
Granada
Event location
Granada, Spain
Event date
May 30, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)