Spreading awareness about environmental sustainability through influencers. A case study from the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11230%2F23%3A10473681" target="_blank" >RIV/00216208:11230/23:10473681 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Spreading awareness about environmental sustainability through influencers. A case study from the Czech Republic
Original language description
Social networks are a new source of information, especially for young people from Generation Z. The most popular social networks are Instagram, Facebook, YouTube and particularly TikTok. Here we can therefore look for opportunities to spread awareness of environmental sustainability and sustainability-related topics. As the quantitative researchconducted here shows, Generation Z follows influencers primarily on Instagram. However, there are very few such profiles here and they tend to focus on either an isolated topic such as sustainable fashion or environmental sustainability connect with current situation in society.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Digitálny ekoaktivizmus: Sociálne médiá, udržateľný rozvoj a bezpečnosť na internete
ISBN
978-80-263-1773-9
Number of pages of the result
10
Pages from-to
123-132
Number of pages of the book
201
Publisher name
Tribun EU
Place of publication
Brno
UT code for WoS chapter
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