INSTAGRAM ANALYSIS OF GREEN DEAL COMMUNICATION
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F22%3A92537" target="_blank" >RIV/60460709:41110/22:92537 - isvavai.cz</a>
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
INSTAGRAM ANALYSIS OF GREEN DEAL COMMUNICATION
Original language description
This paper aims to identify the main topics of communication related to the Green Deal based on a social media analysis on the Instagram social network. Based on the imported data, from 23 316 posts of 9 284 unique users, 6,014 unique hashtags were identified, which are connected via 82,679 connections. We have identified 7 most important hashtags on the grounds of the values of frequency and eigenvector centrality as 1) sustainability 2) climatechange 3) environment 4) innovation 5) circulareconomy 6) renewableenergy, 7) greenwashing. Using community analysis, it is possible to recognize 3 main cluters 1) Environment sustainability 2) Renewable energy and 3) Agriculture. This research describe the key areas that are communicated on the social media (Instagram), which is a key factor in understanding people and organization interests in the context of the various elements of the EU Green Deal and on the other hand offers the comprehension of the topics that are communicated which affects public perce
Czech name
INSTAGRAM ANALYSIS OF GREEN DEAL COMMUNICATION
Czech description
This paper aims to identify the main topics of communication related to the Green Deal based on a social media analysis on the Instagram social network. Based on the imported data, from 23 316 posts of 9 284 unique users, 6,014 unique hashtags were identified, which are connected via 82,679 connections. We have identified 7 most important hashtags on the grounds of the values of frequency and eigenvector centrality as 1) sustainability 2) climatechange 3) environment 4) innovation 5) circulareconomy 6) renewableenergy, 7) greenwashing. Using community analysis, it is possible to recognize 3 main cluters 1) Environment sustainability 2) Renewable energy and 3) Agriculture. This research describe the key areas that are communicated on the social media (Instagram), which is a key factor in understanding people and organization interests in the context of the various elements of the EU Green Deal and on the other hand offers the comprehension of the topics that are communicated which affects public perce
Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Agrarian perspectives XXXI. Green Deal – Future Perspectives
ISBN
978-80-213-3211-9
ISSN
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e-ISSN
2464-4781
Number of pages
10
Pages from-to
204-213
Publisher name
Czech University of Life Sciences Prague Kamýcká 129, Prague 6, Czech Republic
Place of publication
Prague
Event location
Prague
Event date
Sep 14, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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