WHAT DOES ‘SAFE FOOD’ MEAN FOR YOUNG CUSTOMERS?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A77349" target="_blank" >RIV/60460709:41110/18:77349 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
WHAT DOES ‘SAFE FOOD’ MEAN FOR YOUNG CUSTOMERS?
Original language description
For food producers and regulators, food safety means that products must be free from any contamination, including microbial, parasitic or chemical contamination (FAO, 2004). However, research indicates that for a growing number of consumers, safe food means much more. This finding has implications for producers and retailers marketing their foods as healthy and high quality. The objective of this paper is to identify key hashtags that are communicated in connection to Safe Food on the Instagram social network. The study was conducted on a sample of 4,172 messages from 2,096 unique posters. Messages were captured as Instagram social media communications using Netlytic software. Based on the Eigenvector Centrality analysis, four of the most significant characteristics that Instagram users communicate in connection with the hashtag safefood have been identified: 1) Healthyfood (Healthy) 2) glutenfree 3) vegan and 4) organic. These results can be used by food producers focusing on healthy foods in their
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
AGRARIAN PERSPECTIVES XXVII. FOOD SAFETY – FOOD SECURITY. PROCEEDINGS of the 27th International Scientific Conference
ISBN
978-80-213-2890-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
236-242
Publisher name
Czech University of Life Sciences Prague
Place of publication
Czech University of Life Sciences Prague
Event location
Czech University of Life Sciences Prague
Event date
Sep 19, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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