Twitter Analysis of Global Communication in the Field of Sustainability

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79948" target="_blank" >RIV/60460709:41110/19:79948 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/2071-1050/11/24/6958" target="_blank" >https://www.mdpi.com/2071-1050/11/24/6958</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3390/su11246958" target="_blank" >10.3390/su11246958</a>

Result language
angličtina
Original language name
Twitter Analysis of Global Communication in the Field of Sustainability
Original language description
The increasing popularity of social media worldwide provides us with an opportunity to understand social, cultural, and environmental issues about peoples perception of sustainability. The article aims at identifying the main topics of communication related to hashtag sustainability based on a communication analysis on the Twitter network. We investigated the perception of sustainability using data from 414,926 Twitter interactions by 223,476 users worldwide. The data were recorded between April 17, 2018 and July 12, 2019. We identified Innovation, Environment, Climate Change, Corporate Social Responsibility, Technology, and Energy as key hashtags in the field of sustainability. In conjunction with this, we identified the six following communities 1 Environmental Sustainability, 2 Sustainability Awareness, 3 Renewable Energy and Climate Change, 4 Innovative Technology, 5 Green Architecture, and 6 Food Sustainability. The usage of these communities is applicable in marketing communication as well as
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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