Reading of the retail built environment and its symbolic meanings: The case of selected Czech malls

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11310%2F18%3A10376428" target="_blank" >RIV/00216208:11310/18:10376428 - isvavai.cz</a>

Result on the web

<a href="http://actageographica.sk/stiahnutie/62_1_04_Spilkova.pdf" target="_blank" >http://actageographica.sk/stiahnutie/62_1_04_Spilkova.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Reading of the retail built environment and its symbolic meanings: The case of selected Czech malls

Original language description

The study of the retail built environment, or architectural geography, stands apart from the current Czech and Slovak human geography agenda. However, in Anglo-American literature there is a substantial body of research around this topic and the analysis of the symbolical meanings of the architectural environment. The paper aims to set out a theoretical framework based on the works of Jon Goss and to identify some of the elements he described for the U.S. retail built environment within the dynamically evolving Czech context. This paper presents the results of a qualitative study in three selected shopping malls in Prague. The fieldwork focused mainly on the identification of cues acknowledging the existence of civic, liminal or transformational spaces, various spatial or temporal archetypes, the function of the retail environment as an instrumental space or socio-spatial system. The presented project should also serve to introduce qualitative research tools (participant observation, ethnography, phenomenology, semiotic reading etc.) into academic work in current Czech and Slovak retail geography While there are not many symbolic meanings or archetypes to be found in the selected malls, there are clear signs of the mall operating as a spatial system and instrumental space. Thus, Czech malls are currently in a transitional state of the retail built environment functioning between the effective transactional space that aims to foster consumption and expenditure and a symbolic context of consumption offering the experience of &quot;elsewhere&quot; known from U.S. shopping malls.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50701 - Cultural and economic geography

Project

<a href="/en/project/GA17-03796S" target="_blank" >GA17-03796S: Food and the city: The geography of urban agriculture in the Czech context</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Geographica Universitatis Comenianae

ISSN

1338-6034

e-ISSN

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Volume of the periodical

62

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

16

Pages from-to

61-76

UT code for WoS article

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EID of the result in the Scopus database

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