A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F21%3A10441549" target="_blank" >RIV/00216208:11320/21:10441549 - isvavai.cz</a>
Result on the web
<a href="https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=vC633IUqBN" target="_blank" >https://verso.is.cuni.cz/pub/verso.fpl?fname=obd_publikace_handle&handle=vC633IUqBN</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.ijhm.2020.102830" target="_blank" >10.1016/j.ijhm.2020.102830</a>
Alternative languages
Result language
angličtina
Original language name
A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Original language description
Restaurant management requires customer responsiveness to deal with increasingly higher expectations and market competitiveness. This study proposes an approach to simplify the decision-making process of restaurant managers by combining both live social media customer feedback and historical sales data in a sales forecast model (based on TripAdvisor data and the Bass model). Our approach was validated with internal and external (i.e., online reviews) data gathered from six restaurants. The collected data was processed using data analytics for developing a dashboard that provides value for restauranteurs by taking advantage of online reviews and sales forecast. Such dashboard was evaluated by restaurant management experts, which provided positive feedback, highlighting in particular the time saved in the decision-making process.
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
—
Continuities
—
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Hospitality Management
ISSN
0278-4319
e-ISSN
1873-4693
Volume of the periodical
94
Issue of the periodical within the volume
duben 2021
Country of publishing house
GB - UNITED KINGDOM
Number of pages
10
Pages from-to
102830
UT code for WoS article
000631257900032
EID of the result in the Scopus database
2-s2.0-85098105957