The Impact of Online Reputation Management on Customers' Decision Making Process
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F18%3A50015397" target="_blank" >RIV/62690094:18450/18:50015397 - isvavai.cz</a>
Result on the web
<a href="https://www.vsh.cz/file.php?id=627" target="_blank" >https://www.vsh.cz/file.php?id=627</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The Impact of Online Reputation Management on Customers' Decision Making Process
Original language description
The paper focuses on the impact of online reviews and active online reputation management strategy application on the customers' decision making process when selecting and booking hotel. Customers perceive online reviews as a valid information source and use them as social-proof and a tool for their decision evaluation. Based on collected data, 55 % of respondents would not book a hotel without any online review. The results show growing impact of online review and reputation management application in hospitality industry.
Czech name
—
Czech description
—
Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Czech hospitality and tourism papers : hotelnictví, lázeňství, turismus
ISSN
1801-1535
e-ISSN
—
Volume of the periodical
14
Issue of the periodical within the volume
30
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
13
Pages from-to
3-15
UT code for WoS article
—
EID of the result in the Scopus database
—