ONLINE REPUTATION OF HOTELS: AN EMPIRICAL STUDY ON THE CZECH MARKET

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F25%3A00002919" target="_blank" >RIV/75081431:_____/25:00002919 - isvavai.cz</a>

Result on the web

<a href="http://doi.org/10.9770/t8952539693" target="_blank" >http://doi.org/10.9770/t8952539693</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

ONLINE REPUTATION OF HOTELS: AN EMPIRICAL STUDY ON THE CZECH MARKET

Original language description

The online reputation of hotels plays a crucial role in customer decision-making when selecting accommodation. Review portals are currently an invaluable source of information for potential guests. This research evaluates the reputation of six renowned hotels in the Czech Republic and identifies the factors that most significantly influence this reputation. The main objective of the paper is to evaluate the reputation of the selected hotels in the online environment and identify the key factors influencing their reputation. Content, descriptive, and variance analyses were employed to achieve the research objective. Data for the period 2021-2023 were obtained from the online review portal Booking.com. Key factors for each hotel were identified using content analysis. The analysis revealed that the most frequently mentioned factors were the staff, food, amenities, location, wellness, cleanliness, and price. The comparison of the hotels showed differences in their market popularity. The results of the variance analysis indicated the changes in hotel reviews within the period 2021-2023, showing that evaluations varied depending on the pandemic situation and current conditions. The findings are beneficial for strategic planning and the improvement of hotel services, staff development, and management practices, as well as for future customers, as they provide a better understanding of the factors influencing customer satisfaction and loyalty. A limitation of the research could be false or modified customer reviews. Future research could focus on a broader range of hotels and include other review platforms to provide a more comprehensive view of hotels' online reputations.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Entrepreneurship and Sustainability Issues

ISSN

2345-0282

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

LT - LITHUANIA

Number of pages

21

Pages from-to

189-209

UT code for WoS article

001579204200013

EID of the result in the Scopus database

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