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The Impact of Online Reputation Management on Customesrs' Decision Making Process

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F18%3AN0000054" target="_blank" >RIV/25619161:_____/18:N0000054 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.vsh.cz/file.php?id=627" target="_blank" >https://www.vsh.cz/file.php?id=627</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Impact of Online Reputation Management on Customesrs' Decision Making Process

  • Original language description

    The paper focuses on the impact of online reviews and active online reputation management strategy application on the customers’ decision making process when selecting and booking hotel. Customers perceive online reviews as a valid information source and use them as social-proof and a tool for their decision evaluation. Based on collected data, 55% percent of respondents would not book a hotel without any online review. The results show growing impact of online reviews and reputation management application in hospitality industry.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Czech Hospitality and Tourism Papers

  • ISSN

    1801-1535

  • e-ISSN

  • Volume of the periodical

    XIV.

  • Issue of the periodical within the volume

    30/2018

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    13

  • Pages from-to

    3-15

  • UT code for WoS article

  • EID of the result in the Scopus database