Management and Marketing of Educational Institutions
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11410%2F18%3A10383229" target="_blank" >RIV/00216208:11410/18:10383229 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Management and Marketing of Educational Institutions
Original language description
ublications deals with the issue of the management of educational institutions in terms of qualified management, using strategic and marketing management in particular as support for good managerial practice and ensuring the competitiveness and sustainability of the educational institution. The issue of the management of the educational institution is also embedded in a wider context, it deals with the strategic starting points in terms of educational policy and the situation on the labor market and the related educational needs. The publication aims to be a guide to the insight into the interdependence of marketing and management applied for the successful management of an educational institution, developing a marketing mix including an educational product and its promotion in the marketplace, respecting quality assessment approaches throughout the entire range of activities of the educational institution.
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
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OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-3-945862-24-7
Number of pages
81
Publisher name
Ste-Con
Place of publication
Karlsruhe
UT code for WoS book
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