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Management and Marketing of Educational Institutions

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11410%2F18%3A10383229" target="_blank" >RIV/00216208:11410/18:10383229 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Management and Marketing of Educational Institutions

  • Original language description

    ublications deals with the issue of the management of educational institutions in terms of qualified management, using strategic and marketing management in particular as support for good managerial practice and ensuring the competitiveness and sustainability of the educational institution. The issue of the management of the educational institution is also embedded in a wider context, it deals with the strategic starting points in terms of educational policy and the situation on the labor market and the related educational needs. The publication aims to be a guide to the insight into the interdependence of marketing and management applied for the successful management of an educational institution, developing a marketing mix including an educational product and its promotion in the marketplace, respecting quality assessment approaches throughout the entire range of activities of the educational institution.

  • Czech name

  • Czech description

Classification

  • Type

    B - Specialist book

  • CEP classification

  • OECD FORD branch

    50301 - Education, general; including training, pedagogy, didactics [and education systems]

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • ISBN

    978-3-945862-24-7

  • Number of pages

    81

  • Publisher name

    Ste-Con

  • Place of publication

    Karlsruhe

  • UT code for WoS book