Less is more: information overload in the labelling of fish and aquaculture products
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11640%2F23%3A00572028" target="_blank" >RIV/00216208:11640/23:00572028 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1016/j.foodpol.2023.102435" target="_blank" >https://doi.org/10.1016/j.foodpol.2023.102435</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.foodpol.2023.102435" target="_blank" >10.1016/j.foodpol.2023.102435</a>
Alternative languages
Result language
angličtina
Original language name
Less is more: information overload in the labelling of fish and aquaculture products
Original language description
Food labels have been used extensively for informing consumers to make more rational and safer decisions. However, this carries the risk of confusing consumers with multiple claims which may distract from key information such as the country of origin of the product. To inform the European legislation, we have tested labels on fish and aquaculture products in three separate experiments, across several European Member States. The main results showed that mandatory information is better recalled than voluntary information. In addition, consumers perceive, and process differently labels for farmed and caught fish, relying more on quality claims for the former. Nonetheless, in both cases, while they value visual information, they are likely to be confused by voluntary claims including flags. Finally, when additional claims are added step by step, they lead to a decrease in accuracy of recall and comprehension. In sum, less is better, because too much information on food labels lead to cognitive overload and consumer confusion.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Food Policy
ISSN
0306-9192
e-ISSN
1873-5657
Volume of the periodical
116
Issue of the periodical within the volume
April
Country of publishing house
GB - UNITED KINGDOM
Number of pages
17
Pages from-to
102435
UT code for WoS article
000971095200001
EID of the result in the Scopus database
2-s2.0-85151300690