RELATIONSHIP OF CZECH CONSUMERS TO FOOD QUALITY LABELS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F18%3A43916229" target="_blank" >RIV/60461373:22340/18:43916229 - isvavai.cz</a>
Alternative codes found
RIV/60461373:22810/18:43916229
Result on the web
<a href="https://www.icct.cz/AngiologyKlon-ICCT/media/system/2018/ICCT-2018-Proceedings.pdf" target="_blank" >https://www.icct.cz/AngiologyKlon-ICCT/media/system/2018/ICCT-2018-Proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
RELATIONSHIP OF CZECH CONSUMERS TO FOOD QUALITY LABELS
Original language description
A brand is an important element of integrated marketing communication. The importance of the brand for consumers lies primarily in the easier identification of the product. A brand helps to the better orientation in a wide offer of products, remembering the product and assessing its quality. The brand also plays a very important role in consumer decision-making process in connection with the selection and purchase of food. On the Czech food market there is currently a number of brands that point to different aspects of food quality. In the following text, the consumer's relationship to food quality in the context of food quality labels is analyzed. In addition, factors influencing consumer behavior in the food market are identified and summarized. The results of the research have shown that the Czech consumer is not very well informed about the exact meaning of food quality labels. The main identified factors of food quality are quality, price and composition. Quality food is for Czech consumers especially fresh food and food with the absence of added substances. The label "Klasa" is considered to be the best-known food quality label, on the contrary European brands of food quality seems the least recognizable.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS of the 6th International Conference on Chemical Technology
ISBN
978-80-86238-77-7
ISSN
2336-8128
e-ISSN
neuvedeno
Number of pages
4
Pages from-to
108-111
Publisher name
Česká společnost průmyslové chemie (ČSPCH)
Place of publication
Praha
Event location
Mikulov
Event date
Apr 16, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000461293800021

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