Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F13%3A00079310" target="_blank" >RIV/00216224:14210/13:00079310 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Exploring Legitimation-seeking Text-building Strategies in Book Back-cover Description in the Context of Translativity
Original language description
Inspired by investigations into lexical choices in translation versus non-translation, this paper presents a rationale for studying the text on the back-covers of translated and non-translated books within a comparative framework. A cross-legitimation hypothesis was formulated to explain previous findings and was tested with the back-cover texts: translations seek to legitimize themselves on the market by referring to the norm (at the level of choice) assumed with non-translations and vice versa. We could not confirm the cross-legitimation hypothesis with the material we focused on in this study. However, this failure is discussed taking into account factors which may have restricted the operation of translativity in this context, namely the limited awareness of target recipients of the tension between domestic and source language culture norm assumed by the research, which may benefit future research into translativity and/or back-cover paratexts.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Tradition and Trends in Trans-Language Communication
ISBN
9788024440798
ISSN
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e-ISSN
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Number of pages
15
Pages from-to
105-119
Publisher name
Palacký University
Place of publication
Olomouc
Event location
Olomouc
Event date
Jan 1, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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