The Method of Measuring Market Orientation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F07%3A00020860" target="_blank" >RIV/00216224:14220/07:00020860 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Method of Measuring Market Orientation
Original language description
The paper is focused on the method of measuring market orientation. Market orientation is very important and topical, because of its influence on the company results. The first part of this paper describes the factors, which influence market orientation.The factors are from the external and internal environment and also from business branches of companies. The second part of the paper proposes the new methods of measuring of market orientation. The detailed information about all items of the factors isincluded in this part of the chapter. The third part of this paper verifies the validity of new methods of measuring market orientation. Cronbach alfa was used for validation of the method. We plan to use the most important principles of the method forour recent research project Research on implementation on market orientation in Hi-Tech Firms. The research project is supported by Grant Agency of the Czech Republic (GA 402/07/1493).
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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