MARKET ORIENTATION IN HI-TECH FIRMS

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F07%3A00020866" target="_blank" >RIV/00216224:14220/07:00020866 - isvavai.cz</a>

Alternative codes found

RIV/00216305:26510/07:PU72752

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Tržní orientace u hi-tech firem

Original language description

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about marketorientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project iscalled Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. Thelast part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Czech name

Tržní orientace u hi-tech firem

Czech description

The paper is focused on market orientation in the Czech Republic. Market orientation is very important and topical because of its influence on company results. In the first part of this paper there is a compilation of theoretical information about marketorientation by authors working in this field. The second part describes two researches held in Czech companies during the last three years. The third part of this paper gives information about the current research project of the authors. The project iscalled Research on Implementation of Market Orientation in Hi-Tech Firms and is supported by Grant Agency of the Czech Republic (GA 402/07/1493). In this part there is the information about the aims of the project, its methodology and contributions. Thelast part of this paper points out the importance of hi-tech companies for the economy and also describes their characteristics. Possible future directions of the research project are emphasized in the conclusion of this paper.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Festive Scientific Conference on the Occasion of 15th Anniversary of the Establishemnt of Faculty of Business and Management Brno University of Technology

ISBN

978-80-214-3482-0

ISSN

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e-ISSN

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Number of pages

8

Pages from-to

230

Publisher name

Brno University of Technology

Place of publication

Brno

Event location

Brno

Event date

Sep 12, 2007

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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