The Current Methods of Measurement of Market Orientation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F08%3A00025218" target="_blank" >RIV/00216224:14220/08:00025218 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The Current Methods of Measurement of Market Orientation
Original language description
The article deals with the new trends in measurement of market orientation. Market orientation is one of the most investigated methods founded on marketing conception. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one. The paper is a part of grant project (GA 402/07/1493).
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Conference on Applied Business & Economics
ISBN
—
ISSN
1108-2976
e-ISSN
—
Number of pages
15
Pages from-to
—
Publisher name
The Aristotle University of Thessaloniki
Place of publication
Thessaloniki
Event location
Thessaloniki
Event date
Oct 2, 2008
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—