The Current Methods of Measurement of Market Orientation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F09%3A00029936" target="_blank" >RIV/00216224:14220/09:00029936 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Current Methods of Measurement of Market Orientation

Original language description

The article deals with the new trends in measurement of market orientation. There are described twenty-six methods used to measure market orientation. The main advantages and disadvantages of each method are written. Goal of this article is to show the all methods that are described as the methods to measure market orientation and to find the best one.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

European Research Studies

ISSN

1108-2976

e-ISSN

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Volume of the periodical

3/2009

Issue of the periodical within the volume

3

Country of publishing house

GR - GREECE

Number of pages

15

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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