Internal Barriers of Application Market Orientation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F09%3A00029282" target="_blank" >RIV/00216224:14220/09:00029282 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Internal Barriers of Application Market Orientation
Original language description
The paper is focused on the determination of internal market orientation barriers. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, butadaptation of market orientation is not easy. It could be some specific barriers to impede of application market orientation. These barriers are divided in three elements along to managers influence in internal, branch and external environment. A lot ofbarriers are connected with internal environment. The objective of the paper is to summarise and analyse internal barriers of market orientation. The first results from the analysis show that important internal barriers are attitude of top management and knowledge and skills of top management. Firm culture is the next one of the most often mentioned element connected with internal barriers of market orientation.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
<a href="/en/project/GA402%2F07%2F1493" target="_blank" >GA402/07/1493: Research on implementation of market orientation in Hi-Tech Firms</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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