Influence of Strategic Management on Market Orientation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F10%3A00044307" target="_blank" >RIV/00216224:14220/10:00044307 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Influence of Strategic Management on Market Orientation
Original language description
The paper is focused on the determination of new knowledge about strategic management and market orientation and their relationship. Nowadays, there is not unified theory nor practices of formation and process of strategic management. All authors agree with formulation of vision and mission, execution of strategic analysis, working out the set of goals and business strategy afterwards, which is then implemented and continuously checked. New knowledge about strategic management is connected with education and innovation. Market orientation is very important and topical, because of its influence on business performance. A lot of companies would like to adapt market orientation approach, but adaptation of market orientation is not easy. It could be some specific barriers to impede of application. Nowadays, the main questions of market orientation are connected with barriers detection and their elimination.
Czech name
—
Czech description
—

Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
—

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Similar results(10)