Management style at market orientation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F11%3A00052347" target="_blank" >RIV/00216224:14220/11:00052347 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Management style at market orientation

Original language description

The paper is focused on determination of new knowledge about management style and market orientation. Management style is closed to strategic management of the company, for example Kourdi (2009)distinguishes seven different approaches to strategic management according to management style and personality of the manager. Thus it?s possible to say that nowadays exist neither unified theory nor practice of management style and formation and process of strategic management. Market orientation agrees that market orientation enables managers to focus on external and internal elements and activities, which influence the activity of a company leading to its performance increase. Management style is one of important part of internal barriers of market orientation. The objective of the paper is to summarize and analyse influence of management style approach on market orientation.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics and Management

ISSN

1822-6515

e-ISSN

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Volume of the periodical

2011

Issue of the periodical within the volume

16

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

981-986

UT code for WoS article

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EID of the result in the Scopus database

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