MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F14%3A00079221" target="_blank" >RIV/00216224:14220/14:00079221 - isvavai.cz</a>

Alternative codes found

RIV/00216305:26510/14:PU111885

Result on the web

<a href="http://dx.doi.org/10.15240/tul/001/2014-4-007" target="_blank" >http://dx.doi.org/10.15240/tul/001/2014-4-007</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/001/2014-4-007" target="_blank" >10.15240/tul/001/2014-4-007</a>

Result language

angličtina

Original language name

MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES

Original language description

The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same ? market orientation has a positive impact on business performance. Nowadays, a lot of authors deal with the implementation of market orientation. From this reason, we have undertaken research entitled: ?Research on implementation on market orientation in Hi-Tech Firms? (GA 402/07/1493). The paper deals with market orientation and strategicbehavior at hi-tech firms. The objective of the paper is to assess relationships between market orientation and strategic behaviour at high-tech companies.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

—

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomie a Management

ISSN

1212-3609

e-ISSN

—

Volume of the periodical

17

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

15

Pages from-to

86-100

UT code for WoS article

000346895900007

EID of the result in the Scopus database

—