Media Project through the Optics of Product Management
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00075211" target="_blank" >RIV/00216224:14230/14:00075211 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Media Project through the Optics of Product Management
Original language description
This paper focuses on the issue of creating a media project in the media market. Construction of media project represents the initial stage in the process of mass media communication, which is becoming one of the key components in the competitive field of media producers. For these reasons, it is necessary to pay due attention to innovative forms of training of future media marketers. As an effective method in this preparation, appears to be the use of e-marketing methods in implementing electronic version of a media project in the context of preproduction, production, editing, promotion, distribution, sales and consumption of media product.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů